The King himself, SRK urges fans to ‘Bajao for a Cause’

Shahrukh Khan supports Red FM’s cause of educating children of commercial sex workers

IMG_0972 (2)Mumbai 17th March 2017: Red FM’s ‘Bajao for a Cause’ campaign has got a new supporter and it’s none other than the Badshah himself. Shahrukh Khan met and spent time with the children of commercial sex workers at Mehboob Studios on Wednesday. He spoke to the kids about school, plans for their future, entertained them with his stories and even sang his popular song ‘lungi dance’ for them.

‘Bajao for a Cause’ is Red FM’s annual campaign where they take an initiative of social significance and raise awareness and funds to help the cause. This time, Red FM Mumbai has taken up the cause for the education of the children of commercial sex workers. The campaign which was launched on-air on 8th March will continue till the 31st of March and include other on-ground and on-air activities which will help in the collection of funds.

“Radio as a public broadcast medium is something we realize even as a private FM entity. To be aggressive and combative is our brand adrenaline; but to be social, responsible and sustainable is much beneath. It is in our DNA. ‘Bajao for a Cause’ is a project that is annually conducted through all our markets, with stations adopting different societal causes, relevant and pertinent to their region. This year, Mumbai has chosen a change platform with a twin good. Focusing on the schooling of children born to commercial sex workers it is a significant step towards basic education, as well as, social welfare. For these kids, it’s all about dignity, acceptability and opportunity. And we cannot thank Shah Rukh Khan enough for his support. With him, there is definitely more ‘heart’ to this endeavour!” said Nisha Narayanan, COO, Red FM.
Shahrukh Khan supports Red FM’s cause of educating children of commercial sex workers

IMG_0972 (2)Mumbai 17th March 2017: Red FM’s ‘Bajao for a Cause’ campaign has got a new supporter and it’s none other than the Badshah himself. Shahrukh Khan met and spent time with the children of commercial sex workers at Mehboob Studios on Wednesday. He spoke to the kids about school, plans for their future, entertained them with his stories and even sang his popular song ‘lungi dance’ for them.

‘Bajao for a Cause’ is Red FM’s annual campaign where they take an initiative of social significance and raise awareness and funds to help the cause. This time, Red FM Mumbai has taken up the cause for the education of the children of commercial sex workers. The campaign which was launched on-air on 8th March will continue till the 31st of March and include other on-ground and on-air activities which will help in the collection of funds.

“Radio as a public broadcast medium is something we realize even as a private FM entity. To be aggressive and combative is our brand adrenaline; but to be social, responsible and sustainable is much beneath. It is in our DNA. ‘Bajao for a Cause’ is a project that is annually conducted through all our markets, with stations adopting different societal causes, relevant and pertinent to their region. This year, Mumbai has chosen a change platform with a twin good. Focusing on the schooling of children born to commercial sex workers it is a significant step towards basic education, as well as, social welfare. For these kids, it’s all about dignity, acceptability and opportunity. And we cannot thank Shah Rukh Khan enough for his support. With him, there is definitely more ‘heart’ to this endeavour!” said Nisha Narayanan, COO, Red FM.

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