Eros Now announces SALUTE SIACHEN

siachen

First-ever celebrity expedition to Siachen Glacier

Nine celebrities on a journey of their lives to salute the spirit of Siachen

They fall, they rise, and they march ahead relentlessly, through extreme climatic conditions.Siachen Glacier. The world’s 2nd longest glacier has come to represent the resilience and fortitude of the Indian Army.  It all started in April 1981 when the Indian Army made history by traversing the uncharted Siachen, also known as the Third Pole.

On the occasion of the 35th anniversary of this daring expedition, Eros Now, the leading OTT platform of Eros International Plc, announced today a ground breaking initiative, Salute Siachen, India’s first-ever celebrity expedition to the Siachen Glacier. The unique expedition will see nine celebrity adventurers from different walks of life, retrace and relive that journey. The 20-day expedition flags off this Independence Day (August 15) from Leh, and will culminate at Kumar Post, named after Colonel Narinder “Bull” Kumar, PVSM, KC, AVSM, MacGregor Medal, IMF Gold Medal, Padma Shri, Arjuna Award, FRGS. Bull Kumar planted the India flag on the Siachen Glacier in 1981 and became the first person to scale the uncharted Siachen from its freezing snout to its icy source.

India’s much-loved celebrities have come together to take this arduous journey to salute the courage of our soldiers who man the posts there in conditions of extreme adversity. Popular Bollywood actors Arjun Rampal, Arunoday Singh, sports personalities – cricketer Rudra Pratap Singh and hockey player Yuvraj Walmiki, TV heartthrob Rannvijay Singha along with Namrata Gujaran, Hasan Zaidi and Sonnalli Seygall are in this select squad.

The celebrity participants have undergone rigorous training and prepping for the expedition which will begin with a five-day acclimatization trek to Stok Kangri base camp near Leh. Once geared to face the journey ahead, they will proceed to Siachen Base Camp for the expedition to Kumar Post. They take with them the goodwill and gratitude of an entire nation as we join them in saluting Siachen…!

 

Advertisements