In a nearly 2000-people mega launch event today, LeEco, the global internet and technology conglomerate has finally unveiled its much awaited second generation Superphones, Le 2 and Le Max2, with the company’s symbolized content ecosystem and membership being bundled, together with its marketplace e-commerce website, LeMall. The company also revealed the world’s first CDLA (Continual Digital Lossless Audio) Type-C earphone, and its project of recruiting 200 “CEO”s.
The event at Siri Fort Auditorium at New Delhi was one of the most well attended events in the recent past history. At the event, LeEco’s official song was also revealed, specially composed and produced by Pritam’s studio Jam8 and sung by Nakash Aziz.
Tin Mok, VP of Le Holdings and CEO, APAC, said, “Today is an extremely important day for us in our India journey so far. It marks our entry into the thriving e-commerce industry with the launch of LeMall. Addtionally, we are thrilled to bring our second generation Superphones with supertainment to India. Also, we’re happy to have achieved a significant milestone by pioneering digital lossless sound experiences. As forerunners in bringing the breakthrough technology as well as great features at a disruptive price, we remain committed to bringing best-in-class devices and services to our users in India.”