Lifestyle International Pvt. Ltd has announced that they have signed on the talented Bollywood superstar Kangana Ranaut as the brand ambassador for their contemporary ethnic wear brand – Melange by Lifestyle. Kangana is scorching in the latest ‘Rethink Ethnic’ campaign by the brand that challenges the conventional and is inspired by her fearless, bold and strong individualistic style.
Kangana Ranaut added, “Melange is a brand that gives a contemporary twist to traditional Indian-wear and adds a chic vibe to ethnic looks, much like my free-spirited sense of fashion. The way the brand marries Indian aesthetics with fun, modern nuances makes me rethink ethnic & fall in love with it. Hence, the endorsement.”