Grasim Industries Ltd, Aditya Birla Group Announced the First Edition of Liva Protégé 2015- A National-Level Designer Hunt

Actress Soha Ali Khan with Mr. K.K.  Maheshwari Ananyashree Birla -Rajashree Birla-Neerja Birla

 

Liva Protégé 2015, a pan India designer hunt for recognizing India’s future stars in the field of fashion, takes pride in announcing that after covering over 12 cities, top 50 fashion institutes and touching more than a hundred students across India, it has reached the final leg of the journey – the Grand Finale showcased the work of its Top 12 finalists on 23rd December, 2015 in Mumbai.

The annual, pan-India hunt for the brightest fashion designers in India, was open to final year students of select colleges. The competition gives them chance to showcase their talent and get mentored by some of the biggest names in the industry.

 

 

The finalists showcased their collections through a fashion show to an elite panel of judges which includes Actor  Soha Ali Khan, leading Fashion Designer Narendra Kumar, eminent fashion photographer Prasad Naik, Editor of India edition of Cosmopolitan magazine Nandini Bhalla and Founder and Chairperson of Svatantra Micro Finance Ms Ananyashree Birla. Also present was the elegant Mrs. Rajashree Birla with her daughter in law, Mrs. Neerja Birla. Cutting for a frame worthy family photo, the three generation of ladies from the Birla family were all smiles.

The winner was Mr. Riturana Deori from Ahmedabad, the 1st runner up was Mr. Nitin Gupta from Ahmedabad and the second runner up was Ms. Sagarika Joshi from Bangalore. The winners were selected based on aesthetics, design, fluidity and functionality of creations. The fashion presentation was choreographed by Shy Kalra.

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