India’s first-ever interactive dance service on a DTH platform
Tata Sky, the pioneer of innovative services in the DTH industry has launched a new interactive service ‘Dance Studio’, powered by ‘Dance With Madhuri’ (DWM), in collaboration with RnM Moving Pictures Pvt Ltd. (founded by the renowned actor & dancer, Madhuri Dixit Nene and Dr. Shriram Nene). This service, on a DTH platform, enables Tata Sky’s subscribers to learn dance forms in the comfort of their homes.
The highlight of Dance Studio is Madhuri herself, teaching dance to her popular Bollywood songs, including Ghagra, Ek Do Teen, Tamma Tamma, Aaja Nachle and more. The service also has an impressive line-up of legends of dance like Pt Birju Maharaj, and ace choreographers like Saroj Khan, Remo D’Souza, Terence Lewis, Salman Yusuff Khan, Deepak Singh, Savio Barnes, Shampa Gopikrishna, Meher Malik, who will provide introduction to different dance forms ranging from Bollywood dance to specialized forms like Kathak, Bharatanatyam, Jazz, Contemporary, Hip-Hop along with Salsa, Tango and more.
With a launch offer for the first ten days as FREE, and economically priced at Rs 59 per month, the service makes learning dance from the experts accessible to subscribers everywhere, across age-groups and beyond geographical and socioeconomic boundaries.
Commenting on RnM Moving Picture’s association with Tata Sky, Madhuri Dixit said, “Our vision was to take the passion of dance to everyone and we believe our collaboration with Tata Sky will ensure that millions of people can now learn how to dance right in their living rooms in India. It has been our endeavour to spread the joy of dance for which, we put in a lot of effort to select the best choreographers, who help us create content that teaches how to dance in the most systematic, authentic and convenient way possible.“
Dancing to Bollywood songs is a part of every occasion, from birthdays to weddings. But not everybody has the confidence to get up and shake a leg on the dance floor. Through this new innovative service, Tata Sky is confident that more people will shed their inhibitions and get up to dance at the next event they attend.