Zindagi was launched with a promise to bring the best content to our television screens from across continents. After winning the hearts of Indian audiences with stories from Pakistan and Turkey, the channel also introduced its first original content show – Shukriya. It was a first of its kind non-fiction show that captures the true essence of the channel’s brand philosophy of ‘Jodey Dilon Ko’. Reinforcing its commitment to its viewers in its second year of programming, Zindagi embarks on a new journey with refreshing content for the modern Indian viewer. The channel will soon launch storylines produced in India that break the shackles of age-old stereotypical content that we see on Indian TV. Its original fiction programming line-up includes two shows – Bhaage Re Mann and Aadhe Adoore. The shows are a salute to those who celebrate their life, are in touch with their deeper self, know who they are and are unapologetic about it.
Bhaage Re Mann is the story about a 39 year old, unmarried, new age woman who has always kept herself from getting tied down by societal norms. While Aadhe Adhoore, is a story of young woman’s journey to be the perfect wife, bahu and bhabhi and her ability to strike a perfect balance between the emotions she feels and the circumstance she finds herself trapped in. These stories are the modern Indian woman’s take on the problems and issues of life with an underlying mantra – “Follow your heart”.
“Since our launch we have always pushed the envelope on content. We have consistently showcased strong narratives that leave our audiences engaged and engrossed, be it the superlative content from across the border or introducing a first-of-its-kind reality show, Shukriya to the best story from Turkey. The distinctive and strong narrative associated with Zindagi has taken a step ahead with the new shows produced in India. Bhaage Re Mann & Aadhe Adhoore, the two shows that are a part of Zindagi’s original fiction programming line-up, captures the quintessential modern Indian woman who lives life on her own terms. We celebrate today’s evolved independent woman and we are optimistic that these shows will provide refreshing entertainment for television audiences,” said Ms. Priyanka Datta, Cluster Head – Zindagi & FTA Hindi GEC.