By ARYEMAN RAJ
Tata Sky, the pioneer of innovative services in the DTH industry, has joined hands with Brilliant Living TV (a Suniel Shetty & Adarsh Gupta initiative) to launch an interactive service – ‘Actve Fitness’ – a first of its kind fitness training service on a DTH platform in the country. Actve Fitness will enable subscribers to access a world of fitness experts that train the country’s film-stars, from the comfort of their homes.
Super Star Salman Khan launched Actve Fitness in presence of Pallavi Puri, Chief Commercial Officer – Tata Sky, film star Suniel Shetty & Adarsh Gupta, Founder Director of Brilliant Living TV.
Celebrity fitness trainers ranging from Yasmin Karachiwala, Kaizzad Capadia to Abbas Ali, Grand Master Shifuji and many more, have shared workout, yoga sessions, self-defence and celebrity fitness tips that any individual can follow at home, without the need of any professional equipment. The interactive service also allows one to set a Weight Tracker and check the Calorie Counter for the kind of food they consume. Actve Fitness is a full screen service, accessible 24×7 at a nominal fee of Rs. 59/- month and available in Hindi & English at a click of a button.
“There is a growing desire to find solutions that help manage the challenges of a fast paced and demanding lifestyle. Staying fit and healthy is one of the top priorities. However not everyone has access to right exercising regimes or trainers across the country. It is this insight that triggered the Actve Fitness service, where we offer celebrity fitness experts who will help our subscribers to stay fit. A smarter and personalized way to take control of one’s health from the comfort of your homes”, says Pallavi Puri, Chief Commercial Officer, Tata Sky.
“Brilliant Living TV is delighted to be associated with Tata Sky to bring Actve Fitness to Indian homes. Our focus has been on creating passion & excitement for fitness amongst all Indians by guiding them through fitness exercises such as work-out videos, yoga and meditation. Now for the first time these services will be available to viewers at home through a DTH platform.” Adarsh Gupta, Founder Director of Brilliant Living TV said on this occasion.