THE BIGGEST STYLE ICON IN INDIA JOINS FORCES WITH THE PIONEERING SPORTSWEAR FOR THE STREET
adidas Originals, the iconic streetwear label partners with Ranveer Singh to represent the brand in India. With this association Ranveer joins an elite club of global icons including Pharrell Williams, Rita Ora and Kanye West.
Dave Thomas, MD, adidas Group, India, said: “Ranveer embodies the adidas Originals brand in every sense. He is not just an entertainer, his creativity, individuality and ability to express himself is like no other. This relationship has been sparked by the immense love Ranveer has for adidas Originals. He has been often spotted, sporting the trefoil and the three stripes, now you will see a lot more of that in the coming future. These are exciting times for adidas Originals and we have lot in store with Ranveer at the helm.”
Thrilled about his collaboration with adidas Originals, Ranveer Singh said: “I am totally stoked to represent a brand that I grew up loving and has been a big part of my life. I still own the first pair of superstar sneakers that I bought during my college days and have only gone on to collect more. While I get to be the face of the brand in India, it’s the brand that truly represents me. In one word, it is unique. It doesn’t need to try hard to stand out, it’s backed by a great heritage that is inspired by sport and has evolved over time. I am excited to be an adidas Originals ambassador and confident that together we will take this brand to the next level.”
adidas and Ranveer are all set to kick-off this partnership with the launch of the first adidas Brand Centre in the country, at Indra Nagar, Bangalore.