Ray-Ban Never Hide Sounds 2013, the nationwide hunt for the best bands came to its final destination in Mumbai on November 30, 2013. Hard Rock Café witnessed a night of music filled with energy and unmatched enthusiasm. Upcoming bands Parvaaz, Frisky Pints, Life, Rang, Nasya along with their seasoned mentors Benny Dayal, Raghu Dixit, Shilpa Rao, Uday Benegal and Harshdeep Kaur played to a house full of music lovers, an audience that reflected the spirit of the city.
“Ray-Ban Never Hide Sounds 2013” is an extension of Ray-Ban’s ‘Envision Campaign’ which celebrates the Never Hide spirit: the boldness to be yourself and freely express your beliefs and personality. This year “Ray-Ban Never Hide Sounds 2013” in association with MTV witnessed selected bands from various genres, perform across cities such as Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.
Ray-Ban Never Hide Sounds is an initiative to promote upcoming bands and give them a platform to perform and be recognized for their talent. MTV’s popular VJ’s Gaelyn and Ranvijay set the mood for everyone to enjoy every bit of what was to be presented – a dazzling and glamorous night was set on fire with mind boggling performances by the five bands.
Talking about the grand finale, Shirley Gong, Ray-Ban Business Manager, Emerging Markets said, “Ray -Ban Never Hide Sounds is an initiative to put forth upcoming talent. This year we were set out to search the most unique and talented voices across various genres of Music. I’m delighted to see that this approach has brought a brand new dimension to the latest edition and we have successfully completed this musical journey”
After the city gigs in five cities across country, the event finally culminated in Mumbai celebrating music in a grand way. The selected bands will get an exclusive opportunity to be featured in a TV series on MTV soon.