By Aryeman Raj
Life OK creates a stir with unique marketing campaigns for The Bachelorette India – Mere Khayalon ki Mallika
She may have publically professed her desire for India’s most eligible bachelors; with Karan Johar and Narendra Modi being No 1 on her list. But Mallika has no qualms admitting that ‘maybe sometimes things just don’t swing your way!’
Known for wearing her heart on her sleeve, Bollywood’s sexy siren is definitely not shying away from making headlines in Life OK’s The Bachelorette India – Mere Khayalon ki Mallika. “India has only 3 most desirable single people – Narendra Modi, Rahul Gandhi and Me!” quips Mallika.
When it comes to choosing the right man for herself, Mallika is leaving no stone unturned. After choosing the 30 most desirable men from over 1,27,000 entries, she is all set to take the television world by storm as the reality TV series premiers on Life OK, starting 7th October, every Monday to Friday at 9:30pm.
Speaking at the launch of the reality dating series, Mallika Sherawat said, “I’ve finally met my suitors. All of whom are willing to move the moon and the stars for me. All I’m looking for is honesty, integrity and genuine affection, and of course, a good sense of humor. These dashing men have declared a war of love to impress me. They might not all be affluent, but they should be surely successful in their own right. More importantly, they are willing to accept me for who I am. Ultimately, it’s a battle that will separate the men from the boys.”
Commenting on the series, Ajit Thakur, General Manager, Life OK said, “In this year, Life OK has stayed true to its promise of delivering quality finite series’, which primarily focus on innovation and disruption. After a series of fiction show launches, we felt the time was right to launch a reality TV series. I feel the moment has arrived for something as clutter breaking as The Bachelorette India – Mere Khayalon ki Mallika, which takes entertainment to another level. We’re confident the series will further strengthen our position in the Hindi General Entertainment space.”
Bringing to life some of the best and worst tales of Love, the series will showcase Rohit Roy as not just a Host but also as Mallika’s confidante in her journey. The Bachelorette India – Mere Khayalon ki Mallika opens at the majestic City Palace, Udaipur. Lit by over 5000 candles, the heritage structure comes to life as Mallika starts her rendezvous with her 30 suitors. It is said that the first impression is the last impression. Wonder how these boys will fare as the first task at hand is to present Mallika with a little token of their affection. As bachelors line up to impress Mallika, some shocking moments are sure to come to light.
~Join Mallika Sherawat in her search of finding her Love Story on The Bachelorette India – Mere Khayalon ki Mallika on Life OK, starting 7th October, every Monday to Friday at 9.30pm~