‘Blood Money,’ a sweep away success at the box office

Viacom 18 Motion Pictures & Vishesh Films have a good reason to feel happy. The box-office performance of their co-production, ‘Blood Money’, in its release  week had the cash register ringing.

Collections of the film is : Domestic:  5.68 net collections over first weekend, Monday garnering another 1. 01 crore net, and Overseas: 45 lakhs net box office so far.

 

Kunal Khemu, Amrita Puri and director Vishal Mahadkar with the crew of the film Blood Money

Excited Mahesh Bhatt claims, “ We at Vishesh Film, don’t get excited on budgets and make our films in cost -effective manner, that’s the DNA of our company and are co-producers Viacom 18 Motion Pictures understood the content well and marketed it equally interestingly and effectively , from the music launch at the yacht, to focused promotions of the movie in b -towns and smaller markets, highlighted the fact that they had the same persistence and passion for the film as ours. This marriage between crisp content and brilliant  marketing helped us to attain  success at the box office of our film.

Mia, Kunal Khemu and Amrita Puri at the success party of Blood Money

The balance sheet of the film signifies its success in itself, a movie made in a tight  budget of 4 cores has made 6 cores in its opening weekend and add -on of another 6 cores for satellite and music .